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Target audience
For our documentary, we decided to have a target audience of middle to upper-class American females age range from pre-teens to early 20s. The target audience also includes more specifically people who attend a 4-year college or are planning to attend a 4-year college.
When deciding what target audience we will have we decided to look at shows about dance and compare. We started off with the most popular dance show, Dance Moms. Dance Moms is rated TV-PG with a demographic of girls in their teens. So You Think You Can Dance is another very popular dance TV show that is rated TV-PG. Although So You Think You Can Dance is rated TV-PG, its demographic seems to be 18-year-olds and older. So Sharp is the show most similar to what our documentary is about. So Sharp followed the Louisville Ladybirds and their process of attending UDA nationals at the end of the year. This show is rated TV-PG.
After doing research we decided on our specific target audience for many reasons. We ended up with a target audience of females because about 71% of the dance world is female. The age range was based on the research we did, finding people from around their pre-teens to early 20s enjoy watching series about dance. Also starting at the pre-teen age, kids started recognizing that college is in their future and start to look at where they would like to attend. We decided to focus on people who attend/are planning to attend college because this docuseries is about college student-athletes. We then ended with middle to upper-class because dance is a very expensive extra circular activity and college is also very expensive.
PG is described as "Parents urged to give 'parental guidance.' May contain some material parents might not like for their young children." In TV rating there is also something called content descriptors. These indicate the show contains suggestive dialogue (D), fantasy violence (FV), coarse or crude language (L), sexual situations (S), or violence (V). We don't predict that our project is going to include any content descriptors.
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